Track your QR code scans

How QR code tracking works

A QR code can't count anything by itself. A phone reads the pattern and opens the link inside it.

To count scans, something has to sit between the code and the visitor: either a short link on a server that logs each scan before forwarding (a dynamic code), or analytics on the page the code opens.

Two free ways to track a static code

Both count visits rather than raw scans, so someone who scans with no signal won't show up. For most flyers, menus and cards that's close enough, and the code itself never expires.

• Add UTM tags to your link before you make the code, for example yoursite.com/menu?utm_source=qr&utm_medium=print&utm_campaign=table-card. Google Analytics and most site analytics then list visits from the code as their own source. Use a different utm_campaign on each flyer or location to compare them.
• Point the code at a page that only the code links to, like yoursite.com/flyer. Every visit to that page came from a scan.

When you need a dynamic code

If the code opens a page you can't add analytics to (a Google review page, a PDF on Drive, someone else's site), a short link that counts scans before forwarding is the only way to see numbers. The catch: most services charge every month for it and stop forwarding when you stop paying, so the printed code dies.

Scan counts on QRigin

QRigin makes static codes today, free. Editable codes with scan counts are planned at $9 once per code, with no subscription. Pick “Editable” under the link box above to see an example and leave your email for when they're ready.